Posted in February 2013

Why Do Senior Housing Providers Sell their Real Estate?

Why Do Senior Housing Providers Sell their Real Estate?

The recession which began in 2007 as the housing market declined has resulted in REITs (Real Estate Investment Trusts) entering nontraditional markets, looking for profit opportunities. The newer markets include senior housing – assisted living facilities and skilled nursing homes. Many of the larger senior housing chains have sold off their properties to these REITs, … Continue reading

Terms to Avoid When Discussing Senior Housing….

Terms to Avoid When Discussing Senior Housing….

In this day and age, information bombards us constantly. The flow of news, ideas and events makes it challenging to stay on top of language, particularly when it comes to marketing. Certain words illicit visceral reactions in people. These words tend to change over time so awareness is essential for anyone in sales or marketing, particularly … Continue reading

The Hard Task of Creating End of Life Directives

The Hard Task of Creating End of Life Directives

Promoting Advance Directives Among Elderly Primary Care Patients  is a study from 2004 for the Journal of General Internal Medicine. The study sought to determine efficient ways of promoting end of life directives (directions) in cognizant, alert senior citizens. The study revealed several things which shouldn’t surprise anyone. Here is a partial list: Discussing Your Own … Continue reading

Preferred Move-In Incentives for AL Operators

Preferred Move-In Incentives for AL Operators

The state of the economy still makes many people skittish. Discounts are the most obvious way to entice reluctant customers to sign on the dotted line. Operators of assisted living communities in this article prefer onetime fee waivers or expiring discounts rather than across-the-board price reductions. Higher occupancy rates do not necessarily translate into higher … Continue reading

This Program Requires Belief and Commitment…..

This Program Requires Belief and Commitment…..

The article “Namaste: Honoring the spirit within” from Long Term Living Magazine is both educational and thought-provoking. The Sanskrit word “Namaste”  roughly translates to “not to me but you” or “I salute the god within you”. It’s used often as a salutation at the end of yoga practices and holistic treatments. The story focuses on a nursing … Continue reading

Keeping Occupancy Rates High for ALC

Keeping Occupancy Rates High for ALC

This article explains a new venture between Intel and GE, smart sensor technology, that claims a return on investment (ROI) relatively quickly (2-3 years says one source). The hope is that by carefully monitoring residents through data (bathroom trips for example) steps could be taken to prevent significant injuries, accidents or a worsening condition.  A resident who … Continue reading

A Savy, Creative Business Approach for Home Care….

A Savy, Creative Business Approach for Home Care….

This company puts the choice of a home attendant in the family’s hands. Each caretaker has a short bio, a services provided listing, address (zip code; helpful in figuring out commuting time), hourly rate (usually a range), and preferences. The caretakers helpfully write their own mission statements, providing insight into their personalities. I predict many copy cat businesses … Continue reading

Helpful Info for Growing Old at Home

Helpful Info for Growing Old at Home

I really appreciate what the Chicago Tribune did with this story in the Health section; they included the transcript of the radio broadcast, including caller’s questions. Both doctors featured specialize in geriatrics but approach it from slightly different angles. Highlights from the show: People who maintain strong legs, bones, good bladder control, healthy blood vessels, healthy … Continue reading