Tagged with assisted living

Does Long Term Care Ins Have a Future?

Most people do not buy LTC  insurance. Several big name providers have gotten out of the business in recent years. Most assisted living communities still list LTC insurance as a way prospects might be able to afford their monthly payments. Recently, the California Public Employees Retirement System (CalPERS) announced an 85% premium hike to their … Continue reading

Today’s Long Term Care Insurance Buyer

Today’s Long Term Care Insurance Buyer

America’s Health Insurance Plans (AHIP) published a study two years ago, tracking long-term care insurance (LTC) buyers between 1990 and 2010. They also compared buyers with the general population. Although most assisted living communities and home care agencies mention LTC insurance as a means to pay for their services, few people buy it. For those interested in … Continue reading

More “Selling” = More Success in Conversion Rates

More “Selling” = More Success in Conversion Rates

A sales method that spends more time “selling” is more successful at moving younger seniors into independent and assisted living communities than the  traditional method. At least according to an article published last year in the Senior Housing and Care Journal.* The study compared the traditional sales method used by most teams in the senior … Continue reading

Naming a Price for Dementia Care

Naming a Price for Dementia Care

Attempting to calculate the cost of dementia care is a tricky task. Generalities which do not require research – “it’s expensive,” “costs are going to rise,” “it’s a growing business,” etc. will not contribute any hard data. The New England Journal of Medicine published the “Monetary Costs of Dementia” last week. The background for this … Continue reading

Difficulties Assisted Living Developers Face w Zoning Codes

Difficulties Assisted Living Developers Face w Zoning Codes

Developers of assisted living communities face a significant hurdle whenever the local planning commission challenges their projects. The planning board is a political entity; its members are either elected or appointed and as such they often respond to public pressure. If a proposed project attracts vocal opponents, developers will need to make alliances that will counter bad … Continue reading

Assisted Living Homes with University Affilitations

Assisted Living Homes with University Affilitations

A recent press release from the University of Pittsburgh Medical Center (UPMC) revealed that one of their senior communities received its license for assisted living. How many people even knew that the UPMC had senior housing in their portfolio? It turns out that College and University affiliated senior housing is widespread. This company specializes in senior housing/college partnerships. They … Continue reading