Tagged with Business

2012 MetLife Market Survey Results

2012 MetLife Market Survey Results

MetLife published its annual Market Survey of Nursing Home, Assisted Living, Adult Day Services, and Home Care Costs recently. The company stopped selling LTC insurance two years ago but are still very active in retirement planning and marketplace trends which anticipate a growing need for senior care. The 2012 Survey showed: nationally, monthly nursing home … Continue reading

Why Do Senior Housing Providers Sell their Real Estate?

Why Do Senior Housing Providers Sell their Real Estate?

The recession which began in 2007 as the housing market declined has resulted in REITs (Real Estate Investment Trusts) entering nontraditional markets, looking for profit opportunities. The newer markets include senior housing – assisted living facilities and skilled nursing homes. Many of the larger senior housing chains have sold off their properties to these REITs, … Continue reading

Terms to Avoid When Discussing Senior Housing….

Terms to Avoid When Discussing Senior Housing….

In this day and age, information bombards us constantly. The flow of news, ideas and events makes it challenging to stay on top of language, particularly when it comes to marketing. Certain words illicit visceral reactions in people. These words tend to change over time so awareness is essential for anyone in sales or marketing, particularly … Continue reading

Preferred Move-In Incentives for AL Operators

Preferred Move-In Incentives for AL Operators

The state of the economy still makes many people skittish. Discounts are the most obvious way to entice reluctant customers to sign on the dotted line. Operators of assisted living communities in this article prefer onetime fee waivers or expiring discounts rather than across-the-board price reductions. Higher occupancy rates do not necessarily translate into higher … Continue reading

Keeping Occupancy Rates High for ALC

Keeping Occupancy Rates High for ALC

This article explains a new venture between Intel and GE, smart sensor technology, that claims a return on investment (ROI) relatively quickly (2-3 years says one source). The hope is that by carefully monitoring residents through data (bathroom trips for example) steps could be taken to prevent significant injuries, accidents or a worsening condition.  A resident who … Continue reading

A Savy, Creative Business Approach for Home Care….

A Savy, Creative Business Approach for Home Care….

This company puts the choice of a home attendant in the family’s hands. Each caretaker has a short bio, a services provided listing, address (zip code; helpful in figuring out commuting time), hourly rate (usually a range), and preferences. The caretakers helpfully write their own mission statements, providing insight into their personalities. I predict many copy cat businesses … Continue reading