Tagged with independent living

“Independent” Living No Longer So Independent

“Independent” Living No Longer So Independent

The Pennsylvania Department of Public Welfare (DPW) is fining and threatening to close an independent living¬†apartment complex over regulatory issues. The complex is part of a CCRC (Continuum of Care Community) that ¬†also offers assisted living and skilled nursing services. It’s place in the CCRC is not soothing the ruffled feathers of the DPW bureaucracy. … Continue reading

More “Selling” = More Success in Conversion Rates

More “Selling” = More Success in Conversion Rates

A sales method that spends more time “selling” is more successful at moving younger seniors into independent and assisted living communities than the ¬†traditional method. At least according to an article published last year in the Senior Housing and Care Journal.* The study compared the traditional sales method used by most teams in the senior … Continue reading