Tagged with Services

2012 MetLife Market Survey Results

2012 MetLife Market Survey Results

MetLife published its annual Market Survey of Nursing Home, Assisted Living, Adult Day Services, and Home Care Costs recently. The company stopped selling LTC insurance two years ago but are still very active in retirement planning and marketplace trends which anticipate a growing need for senior care. The 2012 Survey showed: nationally, monthly nursing home … Continue reading

Why Do Senior Housing Providers Sell their Real Estate?

Why Do Senior Housing Providers Sell their Real Estate?

The recession which began in 2007 as the housing market declined has resulted in REITs (Real Estate Investment Trusts) entering nontraditional markets, looking for profit opportunities. The newer markets include senior housing – assisted living facilities and skilled nursing homes. Many of the larger senior housing chains have sold off their properties to these REITs, … Continue reading

Terms to Avoid When Discussing Senior Housing….

Terms to Avoid When Discussing Senior Housing….

In this day and age, information bombards us constantly. The flow of news, ideas and events makes it challenging to stay on top of language, particularly when it comes to marketing. Certain words illicit visceral reactions in people. These words tend to change over time so awareness is essential for anyone in sales or marketing, particularly … Continue reading

This Program Requires Belief and Commitment…..

This Program Requires Belief and Commitment…..

The article “Namaste: Honoring the spirit within” from Long Term Living Magazine is both educational and thought-provoking. The Sanskrit word “Namaste”  roughly translates to “not to me but you” or “I salute the god within you”. It’s used often as a salutation at the end of yoga practices and holistic treatments. The story focuses on a nursing … Continue reading

A Savy, Creative Business Approach for Home Care….

A Savy, Creative Business Approach for Home Care….

This company puts the choice of a home attendant in the family’s hands. Each caretaker has a short bio, a services provided listing, address (zip code; helpful in figuring out commuting time), hourly rate (usually a range), and preferences. The caretakers helpfully write their own mission statements, providing insight into their personalities. I predict many copy cat businesses … Continue reading

Wait list for Home Attendant Service in MA

Wait list for Home Attendant Service in MA

Unsurprising story from Massachusetts about fiscal realities today; a growing elderly population and the inability of state social services to provide for all of them. The secretary of elder affairs said ” a lot of what we do is try and keep people from entering nursing homes.”

Profits in Hospice Care under Scrutiny

Profits in Hospice Care under Scrutiny

Hospice homes are designed as the last stop for terminally ill patients, those with six months or less to live. This story from Bloomberg.com looks at the growth in private hospice care,  private equity firms in the industry, the incentives some companies used to keep hospice beds full, Medicare reimbursement rates and the increase in lengthy stays … Continue reading